I'd like to personally invite you . . .

I just saw a commercial for a furniture store.  The owner said he wanted to "personally invite" me to shop at his store.  What's that supposed to mean?  I don't know this guy and he's talking to a camera.  But I used to "personally invite" people (from the pulpit) to stuff at church all the time.  At the time, I actually thought that meant something.  Talk about delusions of grandeur.

Bottom line.  Whether your a pastor or not, nothing is personal unless you do it personally and in the context of a personal relationship.