I just saw a commercial for a furniture store. The owner said he wanted to "personally invite" me to shop at his store. What's that supposed to mean? I don't know this guy and he's talking to a camera. But I used to "personally invite" people (from the pulpit) to stuff at church all the time. At the time, I actually thought that meant something. Talk about delusions of grandeur.
Bottom line. Whether your a pastor or not, nothing is personal unless you do it personally and in the context of a personal relationship.