This is a straight copy and paste from the newsletter I get from the Tulsa Chamber of Commerce. I think this is right on and some churches ought to consider following suit. Love your feedback on this one. Leave a comment, please.
Retailers cut choices to increase sales
Reducing the number of products can help companies increase sales by as much as 40 percent while cutting costs by 10 to 35 percent, according to a 2007 study by consultant Bain & Co. However, it's important to be careful when cutting products and react quickly to customer feedback.
When Procter & Gamble Co. recently reduced the number of its soap and other skin care offerings by about one-third at one retailer, sales grew. Shoppers reported they felt that they had more choices because the selection on the shelf was clearer.
Source: The Globe and Mail